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Strategic Narrative for Leadership Alignment

A large organisation needed to simplify a 35-page strategy and multiple fragmented inputs into a single, clear narrative for leadership and cross-team alignment.

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The Challenge

Different teams were telling different versions of the story.

The strategy was solid, but the communication was noisy, slowing alignment and creating inconsistent execution.

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What We Did

  • Identified the core logic, decisions and narrative pillars

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  • Rebuilt the storyline into a crisp 12-slide strategic narrative

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  • Simplified complex charts into clean, intuitive visuals

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  • Designed supporting diagrams and frameworks

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  • Ensured clarity from executive level to operational teams

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Outcome

The narrative was successfully rolled out to ~4,000 employees across 9 global teams and became the single source of truth for leadership communication.

Teams aligned 30% faster than on the previous strategy roll-out, reduced the time spent in decision-making meetings by 4 hours per week, and the organisation finally shared one consistent understanding of direction.

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